Day: September 24, 2026

Consumer research reveals trust priorities in adult media

Consumer research reveals trust priorities in adult media

Businesses report that 68% of adults say transparency in content sourcing influences their willingness to subscribe to adult media. This finding was consistent across age, gender, and platform, which surprised us. As researchers and industry observers, we sought to understand what underlies that consensus. We asked whether the driver was fear of privacy breaches, concerns […]

Brand safety standards shape adult industry partnerships

Brand safety standards shape adult industry partnerships

Under tightening regulatory scrutiny and shifting consumer expectations, mainstream brands are rapidly recalibrating how they engage with adult-industry partners. As platforms update content policies and payment processors revise compliance protocols, reputational risk and commercial opportunity are intersecting more visibly. Advertisers want brand-safe environments, while the adult industry needs fair access to revenue streams and legitimate […]